Time to audit UX to improve conversions

Improve business KPIs of your website or app by receiving a world-class UX audit and consultation.

CTA Digital is a UX consulting agency founded by the ex-Google UX team member Anna Potanina, specializing in optimizing user experiences for clients.

The agency offers the all-time-popular UX workshop formats, refined over years of testing with the Google UX team, including Mobile UX audits, Mobile Labs, and Google Design Sprints.

Book a free discovery call with our Founder, an internationally recognized UX expert and speaker, and former Google UX team member.

Learnings from

700+

UX projects

9

Years in UX
consulting

Certified

Google

Better Web Partner

5.0

UX workshop
satisfaction rate

Why does my business need a ux consultation?

Receive an external point of view on your design

Working on one product can lead to loss of perspective and overlooked success factors. Gain fresh insights by having professionals review your design, drawing from years of expertise collaborating with product owners, designers, and C-level executives globally.

Boost conversion rates and ROI from marketing campaigns

Are you maximizing your current design's potential before investing in acquiring new customers or expanding product lines? Evaluate your design against UX best practices and expert consultant opinions.

Understand your user, their behaviors and needs

Learn what works, apply a test-and-learn approach to each suggested change, and be confident that you are driving the change that really matters for the user.

Stay on top of industry trends, regulations, and user expectations

While good UX is essential for many companies, product leaders still have much to learn in specific areas like mobile design, accessibility, sustainability, AI integrations, and user privacy. Gain insights from specialized experts on how your product addresses these contemporary challenges by focusing on specific themes.

Prioritize optimizing your current design over launching new features

Product teams are often focused on launching new products, but significant value lies in improving existing flows and ensuring foundational elements are optimized. By addressing low-hanging fruit as well as implementing significant changes, you can capture the value of optimization and build a business case for leadership.

Design-focused companies outperform the rest

Adopting an optimization mindset fosters a culture of product excellence. Partner with an expert to transition from a revolutionary redesign model of launching big changes all at once to an evolutionary approach, testing changes gradually.

Trusted by 100+ brands you already love

  • Anna worked closely with L'Oreal CDO team on UX transformation. The inspiration that she spread through her presentations, support and precise structure of Conversion Rate Optimization made a huge shift in the process towards an agile approach. As a result, we increased the conversion rate for the majority of our websites.

    Elena Epstein, Digital strategy, L’Oreal

    ⭐⭐⭐⭐⭐

  • As a product manager, I was intrigued to see how the Google Design Sprint works as a method to solve a significant UX challenge. Together with Anna and her team, we decided to run a sprint focused on improving our app navigation, which was not an easy task at all. The format really helped bring all stakeholders into the room, unpack the problem, and collectively decide on a solution while having so much fun in the process. We even ended up testing paper prototypes with real users. It was amazing to see the magic of Google methods in action, which teaches one to fail early while still being scrappy.

    Nadezda Korchak, Product Manager, Lamoda

    ⭐⭐⭐⭐⭐

  • I loved the way the whole process around the workshop was organized. Everything was straightforward and clear: everything we had to prepare, everything we were expecting from you. Your communication is always on point. It is the same throughout the workshop. You commented on every recommendation, every suggestion. I loved that you understand that not all of the suggestions are simple to implement, but you emphasize their relevance so that we would consider trying the implementation anyway. Also, you're great at handling untypical situations. The consultant assisting the main speaker while she wasn't able to keep presenting was ready to jump in and keep the workshop going.

    Valeriya Shevtsova, Lead Content Manager, Movavi

    ⭐⭐⭐⭐⭐

  • Anna's expertise and leadership were pivotal in improving our mobile user experience, resulting in a significant increase in our conversion rate and a decrease in CPA. She consistently demonstrated a deep understanding of UX optimization and provided invaluable insights that enhanced our project's success.

    Oleg Monakhov, Marketing Specialist,

    ex-Wrike

    ⭐⭐⭐⭐⭐

3 Reasons To Work With Us

  1. Recieve clear, actionable recommendations, complete with visual examples, mockups, and ready-to-implement plans.

  2. Leverage the expertise of ex-Google product professionals for superior product design and streamlined processes.

  3. Gain valuable recommendations tailored to your team's needs. Experience bespoke workshops led by top-rated international speakers.

How does it work?

1

Discovery call

Getting to know each other, define the UX problem and the right consultation format

2

Project brief

Your team fills out a form and submits app links for analysis

3

UX workshop

Gain actionable UX insights tailored for your team's success

4

UX report & prioritisation framework

Receive a detailed presentation with tailored UX practices and an implementation strategy

5

Follow-up calls

Attain assistance, build confidence and benefit from additional support

6

Your success story or case study

We want to see you succeed and achieve greater business goals

9 Years of UX consulting taught us: small changes lead to big impact

Our Team

Anna Potanina

Founder and Head of UX Consulting

ex-Google, 10+ years in consulting, 6 years in UX consulting, learnings from 700+ projects, Google-Certified Design Sprint Master, NNg-certified UX professional

Alex Petrov

Head of Operations and WebTech Consulting

ex-Google, 10+ years in Marketing, Analytics, Product Management. Business Development and Operations consultant.

Oleksandr Pazhyn

Senior UX Consultant

14 years in Product Design, 6 years in UX consulting, ex-Google Developers Group, ICAgile Certified Professional. Product Designer and Manager.

Svetlana Troshneva

Social Media and UX Knowledge Manager

6+ years in project management, 3+ years in product marketing and community management

Not ready to for a consultation just yet? Explore our free resources on UX and CRO, published just for you

Our Domain of Expertise

What industries we work with:

  • E-commerce, Marketplaces, Omnichannel, Luxury Goods, Consumer Packaged Goods (CPG).

  • Online Travel Agencies (OTAs), Airline Bookings, Hotel Reservations, Travel Aggregators, Travel services.

  • Banking, Insurance, Forex, FinTech, Investment Management.

  • Customer Relationship Management (CRM), Project Management, Collaboration Tools, Marketing Automation.

  • Online Courses, Learning Management Systems (LMS), Educational Apps, Tutoring Services.

  • Telemedicine, Fitness Apps, Mental Health Platforms, Wellness Products.

  • Mobile Networks, Broadband Services, VoIP Services, Satellite Communications.

  • Residential Sales, Commercial Property, Real Estate Investment.

  • Vehicle sales, Aggregators, Auto Parts, Dealerships, Ride-Sharing Services.

  • Food Delivery, Meal Kits, Restaurant Booking systems, Online Grocery Services.

What areas of UX we can help you with:

  • We focus on Mobile UX due to the limited screen space and greater challenges. However, most of our recommendations are also applicable to Desktop.

  • Apps have become highly competitive, making it challenging for brands to stand out on native platforms. Fortunately, our fresh research and expertise can help you improve your app's onboarding flows and in-app experiences.

  • Thinking of implementing AI to enhance user experience on your website?

  • We conduct usability tests, user interviews, and provide guidance on leveraging insights for your testing process and organizational reporting.

  • Let's transition from revolutionary redesigns to an evolutionary approach! We believe that true change often begins with a shift in mindset, and we offer specialized workshops to help your organization embrace a culture of product excellence.

  • We offer extensive technical expertise to assess if your website meets speed requirements and fulfills all technical criteria, including cookie migration readiness and PWA features, among others.

The only stakeholder who never gets a seat at the table is the user.

Nielsen Norman group